Online Business
28 Dec

Online Business Ideas to Attract Customers

Regardless of whether you have a brick and mortar store and want to branch out into the online segment or already have an ongoing online store, it is necessary to infuse fresh marketing ideas consistently to stay ahead of the competition. This is of course easier said than done. It has to be remembered that your competitors too will be formulating out-of-the-box ideas to get in front of you. Hence the strategies you devise to attract customers to your online store have to be unique and exclusive.

Here are a few ideas that you can implement for assured results in terms of higher volumes of traffic, sales and profitability.

  • Aesthetically beautiful online store – As with brick and mortar stores, your customers will not transact business with you if the store is not aesthetically pleasing to them. The design of an online store is crucial because it is so simple – just a click of the mouse – for any visitor to leave the store if they do not find it appealing enough. In fact, the looks of your ecommerce site is the first impression that a client will have of your business. Hence you should go out of the way to ensure that it your site can hold on to the client’s interest once they visit it. The point you should focus on is to have an ecommerce site that is designed and developed by a leading agency in this field that is in the know of local conditions. For example if your area of operations is primarily spread out in the State of Victoria, Australia, get your website devised by one of the top website development services in Melbourne. It will surely pay you rich dividends in the long run.
  • Social media promotion – Get high benefits from advertising on social media channels. Not all might be free but the expenses will definitely be much less than traditional marketing methods considering the wide reach and visibility of even a single ad. Here too it is advisable to hire the services of a top digital marketing and SEM agency to structure an effective and optimised online marketing campaign for you. Social media marketing when clubbed with other tools and techniques such as SEO and video marketing can work wonders for your ecommerce site. You have to select the best social media channels that will suit your business, make liberal use of graphics to hold interest and post regularly on the social media sites. Consistency in these areas will pay back in the long run.
  • Create promos and discounts – These two are the lifeblood of any online store. Offering promos and discounts around the year is one sure way of making customers come back repeatedly to your store. Checking on promos and discounts is often a psychological compulsion for addicted online shoppers and you should cash in on this aspect. The more enterprising you are about promos, the more will be the flow of clients and purchasing levels of your store. One of the most attractive promos is free shipping, simply because anything with the tag line “free” evokes a positive response straightaway. Others that you can try out are buying 2 and getting 3 or heavy discounts sometimes in the 30% bracket.
  • Use email marketing – This is one form of digital marketing that is fast, effective and cheap. Send mails about new products and launches, sales and promos and make recommendations of similar products to purchasers. Email is often about establishing a personal rapport with existing customers or potential ones that are at the enquiry level. Make liberal use of emails to attract customers to your online store.

These are just a few online business ideas to attract customers. What you ultimately do depends on the nature of your business and the product niche that your store is based on.